We invested in and operated lifestyle brands with a presence in China ranging from $10 to $100 million in deal size.

UTG became a leader in branded lifestyle apparel, footwear and accessories, global iconic brands, and $ in revenue. UTG has demonstrated a strong understanding of the importance of maintaining a brand’s core identity. As a strategic partner, we have provided consistency and excellence in brand execution. Playboy and Australian are two of the brands that UTG operated in the past.



PLAYBOY: The rabbit head logo remains one of the world’s best-known brands, with a presence in nearly every single city in China. We developed a lifestyle business in China mainly catering to men 35 to 55 years old. Our collection included high-quality, small leather goods, premium formal and more casual footwear as well as apparel, home textile, luggage, and denim.



AUSTRALIAN: Also known as L’Alpina, the brand has an excellent network covering all provinces in China and distributes tennis-inspired premium clothing, footwear, and leather goods. The iconic kangaroo logo became synonym with “Made in Italy” quality.

Experience Matters

United Trademarks Group, Ltd. (UTG) is a leading specialized brand management and investment company focused on acquiring valuable trademarks around the globe and helping them grow in the China marketplace.

Meet our team