Our Brands

We invest in lifestyle brands with presence in China ranging from $10 to $100 million in deal size. UTG became a leader in branded lifestyle apparel, footwear and accessories, global iconic brands, and $ in revenue. Moreover, UTG has demonstrated a strong understanding of the importance maintaining a brand’s core identity. As a strategic licensing partner, we provide consistency in brand execution for all our brand programs.

Jeep® Xtreme Performance

Our outdoor & technical performance line of apparel and accessories is designed with the highest standards in mind. Precision and authenticity are the touch points. Our team has been operating since 2012 with advanced materials and enduring cra_smanship to always manufacture top-line products.

Jeep® Spirit

Yet another brand extension under the Jeep family, featuring a broad portfolio of outdoor-ready, fashion-focused apparel and accessories for male and female young adults. The collections we create for this brand extension represent a free spirit and love of the outdoors in a way only a Jeep-branded product can convey, incorporating materials and design principles that are comparable with the Jeep Spirit brand aesthetic.



The Goodyear Tire & Rubber Company, recognized as one of the world’s leading Gre manufacturers, has teamed up with UTG through a licensing deal to develop the first Goodyear vintage, casual, and fashionable footwear ccollection in China.

Roberta Di Camerino

We have acquired the Venetian brand, which was founded by the late Giuliana Coen after the end of World War II. Our aim is to bring the brand back to its former splendor, developing its potential and underscoring its artisanal strength. In 2017 we have launched a premium children’s wear collection under the label of the Roberta di Camerino maison.


Since the opening of Verri’s first boutique in the heart of Milan in 1972, the Italian brand has focused on elegance and quality. The result is an uncompromisingly comfortable and contemporary collection for men.