The Goodyear Tire & Rubber Company, recognized as one of the world’s leading tire manufacturers, teamed up in 2016 with UTG through a licensing deal to develop the first Goodyear-branded vintage, casual, and fashionable foot wear collection in China. Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now UTG is using that same ingenuity to enable consumers to wear high-performance shoes. Goodyear’s high-profile presence in the automotive industry and strong heritage appeal make it a great brand to add value to both technical and lifestyle products. Our lifestyle collection, inspired by the brand’s values of reliability and durability, offers unparalleled comfort, coupled with arresting contemporary design and style.

The Goodyear Tire & Rubber Company, recognized as one of the world’s leading tire manufacturers, teamed up in 2016 with UTG through a licensing deal to develop the first Goodyear-branded vintage, casual, and fashionable foot wear collection in China. Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now UTG is using that same ingenuity to enable consumers to wear high-performance shoes. Goodyear’s high-profile presence in the automotive industry and strong heritage appeal make it a great brand to add value to both technical and lifestyle products. Our lifestyle collection, inspired by the brand’s values of reliability and durability, offers unparalleled comfort, coupled with arresting contemporary design and style.