Shanghai / New York — November 12, 2025
UTG is pleased to announce that it has entered into a partnership with Bluestar Alliance, the New York–based brand management company, to become the Master Licensee for Dickies in Mainland China, Hong Kong, and Taiwan.
Dickies, a globally recognized workwear and lifestyle brand, was previously owned by VF Corporation and is now part of Bluestar Alliance’s portfolio of leading international brands. Under this new partnership, UTG will oversee product development, manufacturing, distribution, and retail operations for Dickies across the region—aiming to strengthen the brand’s market presence and accelerate its growth in China.
UTG is honored to partner with Bluestar Alliance to lead the next chapter of Dickies’ development in China. Dickies embodies durability, authenticity, and timeless appeal. With UTG’s operational excellence and local market expertise, we look forward to unlocking new opportunities for the brand’s continued success.
Bluestar Alliance, headquartered in New York, owns, manages, and licenses a diversified portfolio of global consumer brands across fashion, lifestyle, and home categories. The company selected UTG for its proven capabilities in brand management, retail operations, and supply chain execution in Greater China.
This partnership marks a significant milestone in UTG’s strategy to connect leading global brands with Chinese consumers, reinforcing its position as a trusted partner for international brand expansion and sustainable growth.
About UTG
UTG is a leading brand operator and strategic partner for global lifestyle and fashion brands in Asia. With capabilities spanning brand management, retail development, digital transformation, and sustainable operations, UTG works with international partners to build long-term value and consumer engagement across the region.
About Bluestar Alliance
Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-WhiteTM, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Elie Tahari®, Limited Too®, Brookstone®, and more— each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores, Bluestar Alliance continues to expand its global presence.
About the Dickies® Brand
Founded in 1922 in Fort Worth, Texas, Dickies has stood alongside generations of proud workers, equipping them with the tough, durable workwear that has enabled them to make and shape our world. A brand of VF Corporation, Dickies has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. For 100 years and available in over 100 countries, what began as a humble workwear company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity. For more information, please visit dickies.com.