Today, we’re proud to share a hallmark moment in our journey — one that reflects our capabilities, credibility, and strategic impact.

 

 

 

A Transformational Strategic Partnership with Playboy

In February 2026, UTG entered into definitive agreements to acquire a 50% ownership interest in the Playboy China business from Playboy, Inc., in a deal valued at $122 million. Under the agreement, UTG will assume responsibility for managing all operational aspects of Playboy’s business in China, Hong Kong, and Macau, positioning the brand for accelerated long-term growth in one of the world’s most dynamic consumer markets.

This partnership represents far more than a financial milestone — it signals trust from one of the most iconic global brands in the world and reinforces UTG’s unique ability to:

• Translate global brand equity into local relevance
• Operate complex licensing and business systems across diverse markets
• Build empowerment structures that sustain growth and protect brand value

In addition to the acquisition consideration, the structure includes significant guaranteed distribution payments and brand support commitments, underscoring the confidence both parties have in the strategy and execution plan.

 

https://finance.yahoo.com/news/playboy-signs-122-million-deal-135100791.html

 

https://www.streetinsider.com/dr/news.php?id=25965533&gfv=1

 

 

At UTG, we believe that brands are more than logos — they are cultural assets with the power to connect people, define lifestyles, and drive sustainable growth across global markets. For over a decade, we have combined strategic vision, operational excellence, and deep local insight to help world-class brands realize their potential, especially in high-growth regions like Greater China.