WHO WE ARE

ABOUT US

Mission

At UTG, we are dedicated to marketing a diverse range of lifestyle and fashion goods under both our owned and licensed brands. Our mission is to make original, optimistic, and high-quality lifestyle products accessible to everyone.

We provide the infrastructure and operational expertise—spanning design, manufacturing, distribution, and retail—to empower brands and merchants around the globe. By leveraging the power of brand equity, we enable them to connect more effectively with their followers and customers.

Our goal is to bring customers closer than ever to the high-quality products they desire, fostering stronger, more meaningful connections between brands and their audiences.

We market a variety of lifestyle and fashion goods under our owned and licensed brands. Our mission is to provide original, optimistic and high-quality lifestyle accessible to everyone. We deliver the infrastructure and operational reach – design, manufacture, distribution, and retail – to help brands and merchants in China and in the world leveraging the power of brand equity in order to engage in a more efficient way with their followers and customers. We bring our customers closer than ever to the high-quality products they want.

Vision

we have embraced a business model defined by stellar growth since our inception in 2010. Our vision is to become a world-class, trusted lifestyle group with strong brand DNA at its very core.

In an era where branding infrastructure is rapidly transforming, we are dedicated to building the future infrastructure of branding. We believe that companies poised for success are those planning today for sustainable improvements that ensure resilience and adaptability in a dynamic market.

Big Data is revolutionizing the retail industry, and we are at the forefront of this transformation. By leveraging advanced analytics at every stage of our retail process, we are already delivering meaningful insights. Moving forward, we are committed to integrating cutting-edge technology and data-driven strategies to adapt to the rapidly evolving ways the market buys and sells. Our vision is to empower brands and consumers alike through innovation, trust, and excellence.

Timeline

OUR HISTORY

Ventures

PAST INVESTMENTS

We invested in and operated lifestyle brands with a presence in China ranging from $10 to $100 million in deal size. UTG became a leader in branded lifestyle apparel, footwear and accessories, global iconic brands, and $ in revenue. UTG has demonstrated a strong understanding of the importance of maintaining a brand’s core identity. As a strategic partner, we have provided consistency and excellence in brand execution. Playboy and Australian are two of the brands that UTG operated in the past.

AUSTRALIAN: Also known as L’Alpina, the brand has an excellent network covering all provinces in China and distributes tennis-inspired premium clothing, footwear, and leather goods. The iconic kangaroo logo became synonym with “Made in Italy” quality.

PLAYBOY: The rabbit head logo remains one of the world’s best-known brands, with a presence in nearly every single city in China. We developed a lifestyle business in China mainly catering to men 35 to 55 years old. Our collection included high-quality, small leather goods, premium formal and more casual footwear as well as apparel, home textile, luggage, and denim.

PIERRE CARDIN: Through the 1960s, he gained popularity for his futuristic, geometric shapes with bold patterns. He led the way for the brand logo, being the first fashion designer to put his logo outside of a garment, as a fashion statement. Cardin introduced brand licensing in a time when it didn’t exist in fashion – with a consumer market predominantly in Asia. In 2008, we acquired the Pierre Cardin rights for footwear and leather goods in China.

Protocol

HOW WE DO BUSINESS

We create value through quality lifestyle and fashion products with a complete cycle of life and act precisely and responsibly in every stage of the fashion process from design and sourcing to manufacturing and quality control, logistics and sales. We derive support for our business from the services of related and affiliated companies.

Design & Product

Each one of our brands has an entirely dedicated team and has the freedom to develop the design, the styles, and garments that create the right appeal – all our brands are united by the UTG way of doing business.

Logistics

We are continuing to develop strategies and make investments in people and locations that enhance our ability to provide our stores with timely product availability and delivery.

Stores

We operate a strong network of wholesale distribution terminals that we believe has sufficient capacity to accommodate planned growth, as well as additional brands we may license or acquire. Also, we cover market demand on the world’s biggest e-commerce platforms and effectively increase online brand visibility.