WHO WE ARE

ABOUT US

Mission

We market a variety of lifestyle and fashion goods under our owned and licensed brands. Our mission is to provide original, optimistic and high-quality lifestyle accessible to everyone. We deliver the infrastructure and operational reach – design, manufacture, distribution, and retail – to help brands and merchants in China and in the world leveraging the power of brand equity in order to engage in a more efficient way with their followers and customers. We bring our customers closer than ever to the high-quality products they want.

Vision

United Trademarks Group deployed a business model marked by stellar growth since its creation in 2010. We cherish the vision of becoming a world-class, trusted lifestyle group with strong brand DNA at its very core. Branding infrastructure is transforming. Our company is dedicated to build the future infrastructure of branding. The companies that succeed going forward will be those that start planning today for sustainable improvements.

Big Data is a game changer in the retail industry. We already apply analytics at every stage of our retail process but will commit incorporating high tech and data in order to control the rapidly evolving way the  market buys and sells.

Timeline

OUR HISTORY

Since the 1980’s, United Trademarks Group has specialized in brand development, management and investment. Today, UTG is one of the largest lifestyle and fashion goods companies by revenue in China.

Today

We remain focused all the way on helping valuable trademarks to grow in the China marketplace. In 2019 our group turnover exceeded USD 1 billion. We offer over 1,000 direct jobs and have created nearly 100,000 indirect job opportunities. Our network manages nearly 3,000 online and offline points of sales. Following our mission and vision, we are well positioned to navigate the challenges and opportunities that the next decade will bring.

 

2010’s

At the beginning of the 2010’s, we formally re-organize the group into UTG and offer a one-stop solution for design, production, distribution and marketing of affordable lifestyle goods. We become Playboy’s strategic branding, distribution and manufacturing partner in the PRC. Hence, becoming Playboy Enterprises number 1 licensee in the world. We form a strategic alliance with Fiat Chrysler Automobiles -nowadays known as Stellantis- and launch the Jeep Xtreme Performance, JEEP SPIRIT and Jeep brands in China. Additional long-term partnerships with leading international brands such as Goodyear and acquisitions of heritage brands such as Roberta Di Camerino and VERRI have optimized our brand portfolio and market position. We invest into street wear inspired goods targeting a younger demographic with Tony Hawk and emoji.

2000’s

Our investments in expanded brand management and product development continue to increase. Our network expands to 3,000 stores in PRC. In 2008 we acquired the Pierre Cardin brand in mainland China.

1990’s

We expand our business to provide retail distribution and brand management. By 1999, we manage a portfolio of several brands. Our sales and distribution network expands to 1,000 stores. We are a leader in the Fashion Retail Sector.

1980’s

Our group makes its first steps into the Home Textiles and Fashion Apparel Industries after the reform and open-up policy in China.

Ventures

PAST INVESTMENTS

We invested in and operated lifestyle brands with a presence in China ranging from $10 to $100 million in deal size. UTG became a leader in branded lifestyle apparel, footwear and accessories, global iconic brands, and $ in revenue. UTG has demonstrated a strong understanding of the importance of maintaining a brand’s core identity. As a strategic partner, we have provided consistency and excellence in brand execution. Playboy and Australian are two of the brands that UTG operated in the past.

AUSTRALIAN: Also known as L’Alpina, the brand has an excellent network covering all provinces in China and distributes tennis-inspired premium clothing, footwear, and leather goods. The iconic kangaroo logo became synonym with “Made in Italy” quality.

PLAYBOY: The rabbit head logo remains one of the world’s best-known brands, with a presence in nearly every single city in China. We developed a lifestyle business in China mainly catering to men 35 to 55 years old. Our collection included high-quality, small leather goods, premium formal and more casual footwear as well as apparel, home textile, luggage, and denim.

PIERRE CARDIN: Through the 1960s, he gained popularity for his futuristic, geometric shapes with bold patterns. He led the way for the brand logo, being the first fashion designer to put his logo outside of a garment, as a fashion statement. Cardin introduced brand licensing in a time when it didn’t exist in fashion – with a consumer market predominantly in Asia. In 2008, we acquired the Pierre Cardin rights for footwear and leather goods in China.

Protocol

HOW WE DO BUSINESS

We create value through quality lifestyle and fashion products with a complete cycle of life and act precisely and responsibly in every stage of the fashion process from design and sourcing to manufacturing and quality control, logistics and sales. We derive support for our business from the services of related and affiliated companies.

Design & Product

Each one of our brands has an entirely dedicated team and has the freedom to develop the design, the styles, and garments that create the right appeal – all our brands are united by the UTG way of doing business.

Logistics

We are continuing to develop strategies and make investments in people and locations that enhance our ability to provide our stores with timely product availability and delivery. We have professional management with overseas education background: Better understanding of western culture, business and brand concept.

Stores

We operate a strong network of wholesale distribution terminals that we believe has sufficient capacity to accommodate planned growth in China, as well as additional brands we may license or acquire. Also, we cover market demand on China’s biggest e-commerce platforms and effectively increase online brand visibility.