WHO WE ARE

ABOUT US

With an agile, innovation-led approach, we build, scale, and future-proof brands for the next generation of consumers. From heritage labels to disruptive newcomers, we ensure that every UTG brand reaches its full potential on a global stage.

At UTG, our mission is to democratize fashion by delivering original, high-quality lifestyle products through our owned and licensed brands, making them accessible to a global audience.

Shaping the Future of Global Brands

UTG is a leading Global Brand Development & Licensing Company, specializing in mergers, acquisitions, brand strategy, and digital innovation. We partner with top-tier companies worldwide to maximize brand value and unlock new growth opportunities.

We provide the infrastructure and operational expertise—across design, manufacturing, distribution, and retail—to empower brands and merchants in North America, Asia, Europe, and beyond. By leveraging brand equity, we help brands engage more effectively with their followers and customers.

Our goal is to bring customers closer than ever to the high-quality products they desire, fostering stronger, more meaningful connections between brands and their audiences.

A Powerhouse in Sports, Outdoors and Lifestyle

As a major player in the outdoor, sports, and lifestyle industry, UTG operates a diverse portfolio of over 10 iconic brands across multiple categories. Our expertise spans apparel, footwear, accessories, and performance-driven gear, ensuring a seamless fusion of quality, innovation, and consumer appeal.

Global Reach & Retail Dominance

UTG brands generate over $1.5 billion in global annual retail sales, with a massive international footprint:

✔ 12+ countries
✔ 4,000+ stores
✔ 10,000+ points of sale

Through strategic licensing, wholesale partnerships, and a growing DTC (Direct-to-Consumer) presence, we position our brands for sustained global success. Our DTC strategy enables us to build stronger consumer relationships, gather valuable insights, and drive brand loyalty through branded e-commerce platforms, flagship stores, and exclusive online experiences.

Brand Transformation & Storytelling

We believe in elevating brands beyond products, crafting immersive experiences that resonate with consumers. Our expertise in creative marketing, licensing strategies, and digital storytelling drives long-term brand loyalty and engagement.

Leveraging emerging media, social platforms, and cutting-edge retail technology, UTG continuously redefines how brands connect with audiences. Whether through DTC, interactive campaigns, influencer collaborations, or experiential retail, we create dynamic, consumer-driven brand experiences.

Protocol

HOW WE DO BUSINESS

We are a leading global brand management company that specializes in integrating mergers and acquisitions, brand strategy, and digital innovation to enhance the value of our extensive portfolio. We create value through quality lifestyle and fashion products with a complete cycle of life, acting precisely and responsibly in every stage of the fashion process—from design and sourcing to manufacturing and quality control, logistics, and sales. We derive support for our business from the services of related and affiliated companies.

  • Industry Leadership: We connect strong brands with top-tier partners to maximize long-term value.
  • Extensive Portfolio: We manage over 10 brands across diverse sectors, including entertainment, sports, fashion, heritage, and outdoor industries.
  • Strategic Growth: The company focuses on sustainable revenue streams through brand development, strategic partnerships, and digital innovation, aiming to accelerate growth and expand its global presence.
  • Global Reach: Our brands generate more than $1.5 billion in annual retail sales, supported by a network of over 1,000 partners and 4,000+ stores across more than a dozen countries, with over 10,000 points of sale worldwide.

In-House Design & Product

Each of our brands is supported by a dedicated team, empowered to develop designs and styles that resonate with their target audience. While each brand operates independently, they are all united by the UTG way of doing business.

Logistics

We are committed to developing strategies and investing in talent and locations that strengthen our ability to ensure timely product availability and efficient delivery to our stores.

Our Stores

We maintain a robust network of wholesale distribution terminals, offering ample capacity to support our planned growth and accommodate new brands we may license or acquire. Additionally, we strategically cover market demand across the world’s largest e-commerce platforms, enhancing online brand visibility and driving growth.

Ventures

PAST INVESTMENTS

We invested in and operated lifestyle brands with a presence in China ranging from $10 to $100 million in deal size. UTG became a leader in branded lifestyle apparel, footwear and accessories, global iconic brands, and $ in revenue. UTG has demonstrated a strong understanding of the importance of maintaining a brand’s core identity. As a strategic partner, we have provided consistency and excellence in brand execution. Playboy and Australian are two of the brands that UTG operated in the past.

AUSTRALIAN: Also known as L’Alpina, the brand has an excellent network covering all provinces in China and distributes tennis-inspired premium clothing, footwear, and leather goods. The iconic kangaroo logo became synonym with “Made in Italy” quality.

PLAYBOY: The rabbit head logo remains one of the world’s best-known brands, with a presence in nearly every single city in China. We developed a lifestyle business in China mainly catering to men 35 to 55 years old. Our collection included high-quality, small leather goods, premium formal and more casual footwear as well as apparel, home textile, luggage, and denim.

PIERRE CARDIN: Through the 1960s, he gained popularity for his futuristic, geometric shapes with bold patterns. He led the way for the brand logo, being the first fashion designer to put his logo outside of a garment, as a fashion statement. Cardin introduced brand licensing in a time when it didn’t exist in fashion – with a consumer market predominantly in Asia. In 2008, we acquired the Pierre Cardin rights for footwear and leather goods in China.