Buyers Meetings back Offline
Launch of the Jeep Spring Summer 2021 collection.
When 2020 disrupted life, meetings turned digital. But this summer week, breaking the long dry streak, we had our first offline buyer’s meeting again in Quanzhou city, Fujian province. Business is gradually coming back as it is safe to convene in public spaces and in mass gatherings again.
On August 25, with a combination of entertainment and meetings, over 280 people attended the launch of our Jeep SS2021 collection. Attendees entering the premises were welcomed with a fleet of Jeep® vehicles. An opportunity to take pictures with the Jeep® branded vehicles and a great reminder for all that few brands on earth generate as much dedication and commitment as the Jeep® Brand. In the spirit of passion and freedom, no better song than Jon Bon Jovi’s It’s My Life to kick off the catwalk that for the occasion was transformed as a highway. While the models wearing Jeep hoodies and cargo pants were walking down the catwalk, the big LED screen was show casing the Jeep®off-road life. We are proud to contribute, in this corner of the world, to a unique display of passion from our 80 to 100 distributors – most of whom have become either SUV owners or fans. When you are a part of the Jeep® Brand Community, you are part of something bigger.
Since 1941, Jeep® Brand has inspired people everywhere to dream and to dare. It will continue to do so in 2021 celebrating its 80th anniversary.
