Winner of the Best Licensed Corporate Brand
Licensing International has announced its winners of the 2019 International Licensing Awards which took place during the Licensing Expo at the Mandalay Bay Convention Center in Las Vegas (June 4, 2019). Goodyear became the winner of the 2019 Best Licensed Corporate Brand.
For the first time ever, submission and judging of the International Licensing Awards took place fully online, resulting in a more internationally diverse group of nominees and winners than ever before. More than 600 entries were judged by 150 executives in 18 countries.
“2018 was an incredible year for our industry, which is reflected in this slate of winners and honorees,” says Maura Regan, president, Licensing International. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process. Congratulations to the winners, who showcase the creativity and innovation that makes our global industry tick.”
Goodyear’s strong heritage
Last year, 2018, marked Goodyear’s 120th anniversary. Since 1898 Goodyear has been one of the world’s largest tire companies. It is an iconic global brand, which encourages innovation and inspires people to explore, to push their limits.
The rugged, durable qualities at the center of the Goodyear ethos have been merged seamlessly into UTG’s footwear collection. A strong sole bearing the Goodyear logo, gives Goodyear shoes the grip, traction and reliability to perform in all conditions.
